Sunday, January 5, 2020

Apple A Competitive Market - 1622 Words

In a competitive industry there is a wide range of aspects that help determine what companies succeed and fail. Over time different companies grow and develop competitive relationships that encourage refining of their companies in order to stay relevant in a competitive market. Apple is a prime example of a company that is in a competitive market has had many innovations since its creation to help it stand out from other companies in the computer technology industry. Apple is one of the leading computer manufacturing companies and has been known for innovations in both technology and aesthetically pleasing products. Apple more well-known devices include the I-Phone which revolutionized the mobile phone industry, and the I-Mac Laptops and home computers which have been found huge success and are popular among a variety of age groups and demographics. In the mobile phone industry apples main competitors would be Google who are the creators of the Android operating system which is used by a majority of non-Apple phones. As for the computer industry, Apples main competitors consist of Microsoft who had created the Windows operating system which is used and pre-installed on a large portion of competitor computers, this includes companies like Lenovo, Dell, Hewlett Packard, and Acer. Since the 1970’s Apple computers has made a large impact on the computer industry and has revolutionized what it means to be a computer company. Beginning as a project between Steve Jobs andShow MoreRelatedApple s Competitive Strategies For The Consumer Electronics Market2054 Words   |  9 Pagesur I When most consumers think of a leader in the electronics market, they think of Apple. For many years now, Apple has been the forefront of innovation in the consumer electronics market. 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The purpose of analyzing Apple Inc. is to determine if as an international company operating in a competitive global market Apple can sustain its lead over its main competitors. Having looked at the strengths, weaknesses, opportunity and threats of Apple Inc. the analysis will focus on how the company will use its brand name and customer’s loyalty to gain and retain a competitive advantage. TheRead MoreCase Study 1- Apple Inc Essay examples1488 Words   |  6 PagesStudy #1 Apple Inc. Dixie Corbin MGMT 670 Fall 2013 What does a competitive strength assessment reveal about Apples computer business as compared to the leaders in personal computer industry? Use the methodology in Table 4.2 to support your answer. Does it appear that the companys competitive positions in the media players and smartphones are stronger or weaker than its position in computers? Table 4.1 is in Chapter 4, page 65; Table 4.2 is the SWOT analysis, page 71. Apple Inc. has provided

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