An analysis the service marketing issues affecting JD SPORTS within Essay

An analysis the service marketing issues affecting JD SPORTS within the SPORTING retail sector - Essay Example It is the intangibles of the business’ operational model that provides JD Sports with its current number two position amongst competition. However, in a market environment in which services are highly homogenous amongst competition, JD Sports must emphasise quality in order to maintain a proper brand reputation and build long-term brand equity. Interaction with staff members within the organisation and the service environment (servicescape) will dictate the depth of relationship with the brand that is perceived by customers (Berry and Carbone, 2007; Grace and O’Cass 2004). This is one of the fundamental challenges for JD Sports: establishing a relevant service marketing model that will enhance long-term brand loyalty which translates into higher profitability and better opportunities for brand expansion into other product lines. Chaudhuri and Holbrook (2001) iterate that brand loyalty is the foundation of being able to establish premium pricing models and also generates essential word-of-mouth advertising needed to gain ground with important target markets. Gounaris and Vlasis (2004) iterate the benefits of achieving brand loyalty to include higher revenues, less vulnerability to a variety of different competitor-generated marketing rivalry, and favourable word-of-mouth advertising. JD Sports, however, has not been able to successfully translate its service marketing model into a viable service methodology to enhance brand loyalty. In this market, it is quite simplistic for competitors to replicate existing service models and merchandise offerings, making it an intricate process of determining an appropriate service quality standard that will not be easily replicated by competition. â€Å"A strong brand is the only asset a company maintains that cannot be copied† (Nandan 2005, p.271). Further, empirical study results illustrate that brands which focus on establishing a brand image generate more loyal

Using an Experimental Technique Essay Example for Free

Using an Experimental Technique Essay Another chemical commonly used is ethanol in the aseptic technique and this too was varied in the amount of time the seeds were soaked before being placed in varying times and concentrations of the sodium hypochlorite. Ultimately, in order to use the barley seeds we need have a sterilization technique that can eliminate majority of fungal contamination while not harming the germination of the chosen seeds. I propose an experimental idea to eliminate fungal contamination from barley seed germination. Materials and Methods Aseptic Technique The working area was sprayed down completely with 95% Ethanol before the seeds were used. The forceps used to transfer the seeds from liquid to media were sterilized using the ethanol. Seed Sterilization Procedure Using aseptic techniques 20 barley seeds obtained from the paper bag kept in the fridge were transferred into sterile distilled water and let to sit in a drawer for 20 hours overnight before being transferred to 100% bleach with a drop of dish liquid (Inatomi and Slaughter, 1971). The seeds were soaked in the bleach for a total of 2 hours before being dipped in sterile distilled water and placed on Petri dishes with minimal media and placed in a growth chamber. The germination of the seeds was monitored for 7 days for any fungal contamination. Results After 3 days the seeds were germinating (13 out of 20) and there was no visible evidence of fungal growth. 5 Days: there were no contaminants. 7 Days: no contaminants. || 3 Days seed growth. No contaminants. |3 Days seed growth. No contaminants. | || 5 Days seed growth. No contaminants. |5 Days seed growth. No contaminants. | Discussion Fungal contaminations can be a problem when trying to germinate seeds and a successful experiment is needed to sterilize the barley seeds for further experimentation. I proposed a sterilization experiment for barley seeds and had success with 65% germination and 0% fungal growth. This sterilization technique could provide a good beginning point to begin other experimentation on germination success of barley seeds, without the hassle of fungal contamination to destroy possible results. The overnight soak in the water forced the fungal spores to begin germinating and thereby making it possible for the 2 hour bleach soak to become more effective in eliminating the fungus and other contaminants from the seed coat. The few seeds which did not germinate could have had too much bleach penetration and therefore killed these seeds, however the success was more beneficial than the failure, and so this novel sterilization technique was effective in its elimination of fungal contaminations while providing a good germination rate of the barley seeds. Literature Cited K. Inatomi and J. C. Slaughter. 1971. The Role of Glutamate Decarboxylase and Aminobutyric Acid in Germinating Barley. J. Exp. Bot. 22:561-571.

Structure in Hamlet Essay -- GCSE English Literature Coursework

Structure in Hamlet    In Shakespeare’s tragic drama Hamlet, what is the structure? Is it a two-part construction of Rising Action and then Falling Action? Is it a three-part construction? Or four parts? This essay will answer these questions and others related to structure.    A.C. Bradley in Shakespearean Tragedy analyzes the structure of Shakespearean tragedy:    As a Shakespearean tragedy represents a conflict which terminates in a catastrophe, any such tragedy may roughly be divided into three parts. The first of these sets forth or expounds the situation, or state of affairs, out of which the conflict arises; and it may, therefore, be called the Exposition. The second deals with the definite beginning, the growth and the vicissitudes of the conflict. It forms accordingly the bulk of the play, comprising the Second, Third and Fourth Acts, and usually a part of the First and a part of the Fifth. The final section of the tragedy shows the issue of the conflict in a catastrophe. (52)    Thus the first step of the structure of Hamlet involves the presentation of a conflict-generating situation. Marchette Chute in â€Å"The Story Told in Hamlet† describes the beginning of the Exposition of the drama: The story opens in the cold and dark of a winter night in Denmark, while the guard is being changed on the battlements of the royal castle of Elsinore. For two nights in succession, just as the bell strikes the hour of one, a ghost has appeared on the battlements, a figure dressed in complete armor and with a face like that of the dead king of Denmark, Hamlet’s father. A young man named Horatio, who is a school friend of Hamlet, has been told of the apparition and cannot believe it, and one of the officers has... ...ive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: University of Delaware Press , 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html    West, Rebecca. â€Å"A Court and World Infected by the Disease of Corruption.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Court and the Castle. New Haven, CT: Yale University Press, 1957.    Wright, Louis B. and Virginia A. LaMar. â€Å"Hamlet: A Man Who Thinks Before He Acts.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Tragedy of Hamlet, Prince of Denmark. Ed. Louis B. Wright and Virginia A. LaMar. N. p.: Pocket Books, 1958.

An Analysis of Miss Havisham’s Madness Essay

This paper will attempt to explore the atypical behavior of Miss Havisham, arguably the most memorable character in Charles Dicken’s novel, â€Å"Great Expectations†. The analysis shall be done in the context of the society she was part of and the events she had been through. MADNESS DURING THE VICTORIAN ERA During the eighteen hundreds, a common belief was that those who had mental illness suffered because they had a â€Å"disease of the soul† (Goldberg, 24). Their strange behavior was attributed to inherent malevolence and they were treated apathetically in asylums by naive caretakers who have insufficient understanding of mental illness. They were treated as animals. Patients in these early asylums were kept in cages, given small amounts of often unclean food, had little or no clothing, wore no shoes, and slept in dirt. Because the patients could often live many years in such conditions, the caretakers became more confident that these human beings were in actuality closer to animals and thus deserving of such abuse (Ussher, 65). Moreover, effective treatments for mental disorders were unavailable, with the only measures being such procedures as, drugging, bleeding, or purging, which produced few objective results (Carson et al. 47). Bleeding, also known as phlebotomy or bloodletting, was utilized to release â€Å"bad blood†. This was usually the initial treatment. It seemed like a logical solution to restore health based upon the four humors: blood, phlegm, yellow bile, and black bile. Patients were cut with a lancet or â€Å"leeched†; blood or milk was dripped over a vein to encourage the leech to bite and suck from that vein. A doctor often bled a patient until they fainted. Bleeding was performed not just by doctors but also by barbers. This procedure did very little to help, but did a great job in regards to weakening the patient. (Krausse) Purging involved giving patients heavy doses of laxatives or emetics to expel â€Å"poisons† from the body. It was believed that diarrhea was relaxing the interior of the body while puking was thought to relieve tension on the arteries. (Krausse) Fortunately, in the mid-eighteen hundreds, beliefs about mental illness began to change and treatments improved. Moral management of asylums was encouraged. Insanity was no longer viewed as punishment from God but as a disease of the brain, a biological occurrence that could be studied and eventually cured. This initiated a change in treatment of patients; they were given decent food and clothing. They were released from their shackles and brutal confinements and were treated humanely. Women and mental illness. During the19th century, women were deemed to have weaker intellectual faculties than men. It was believed that women were lacking in mental strength and, thus, were more susceptible to mental aberrations. It was in the Victorian era that madness was called ‘a female malady’. These attitudes were reinforced by medical science of that time which defined women in biological terms as naturally passive, dependent, sexually disinterested and born to be mothers and ‘helpmeets’ to men. These beliefs severely reduced women’s freedom of expression and limited their access to education, employment and ownership of property. Women who rebelled against these codes found themselves vulnerable to being diagnosed as ‘mad’ for exhibiting a wide range of ‘deviant’, ‘unnatural’ and ‘unwomanly’ behaviors. (Jones) Medical writing at this time made it clear that doctors’ believed women uniquely vulnerable to mental instability; protecting her involved regulating her sexuality and cycles. Mothers were advised to try and delay menstruation in girls and doctors sought to regulate women’s minds by regulating their bodies. Dr. Isaac Baker Brown pioneered the surgical practice of clitoridectomy as a cure for female insanity which he carried out at his private clinic in London. One of his patients was only 10 years old and the ‘madness’ of several others consisted of their wish to take advantage of the new divorce act of 1857. Another young woman was brought to the clinic by her family because she had suffered ‘great irregularities of temper’, was too assertive in sending her visiting cards to men she liked and spent ‘much time in serious reading’. (Jones) Anorexia, though prominent for many years prior, was officially recognized as a mental disease in 1873 (Ussher, 77). It flourished during the nineteenth century as women wished to exemplify their femininity. In denying food, a woman could truly be passive and become a weightless accessory for her husband. The physical and spiritual ideal of anorexia also became a status symbol for many women. Working class women had to eat in order to have energy to work. Thus, only middle to upper class women could afford to be anorexic. Cures included being admitted to an asylum where women rested and were excessively fed. The idea of the Wondering Womb also developed in this era, as madness was associated with menstruation, pregnancy, and the menopause. The womb itself was thought to wander throughout the body, acting as an enormous sponge which sucked the life-energy or intellect from vulnerable women (Ussher, 74). As a result, women became synonymous with madness, as they were pronounced to be emotional and unstable. If a woman of the Victorian era were subject to an outburst, perhaps due to anger or frustration, she would be proclaimed insane. The word Hysteria became the general term for women with mental illness and cures included bed rest, seclusion, bland food, refraining from mental activities such as reading, daily massage, and sensory deprivation. Though these treatments do not seem too appalling, they were comparable to solitary confinement and would often drive a woman to further insanity. (Frick) MISS HAVISHAM’S LIFE Miss Havisham was raised by her wealthy indulgent father after her mother died when she was just a baby. She also came to inherit her father’s money after his death. As a young woman, Miss Havisham fell deeply in love with a crook named Compeyson, despite warnings from her cousin that the man was only after her money, they decided to get married. On their wedding day, Havisham received a letter from her fiance and realized she had been betrayed and jilted. From that moment on she refused to remove her wedding dress and wears only one shoe because she was on the process of putting on the other when she received the letter. She also had all the clocks in Satis house stopped at twenty minutes to nine, the moment she realized Compeyson’s deception. After adopting Estelle, she isolated herself from society and remained wandering the mansion in her tattered wedding dress with the remnants of a reception that never came to be. MISS HAVISHAMS MADNESS Miss Havisham’s seclusion is indicative of hysterical insanity, which Conolly classifies. His definition reads: There is a form of malady, more frequent among the wealthier classes than the poorer, in which apparent bodily ailments of a changeful or obstinate character become associated with an infirmity of mind, at first slight and occasional, but afterward more fixed and confirmed†¦. This form of disorder is chiefly seen in hysterical women†¦ the mind is agitated by every trifle, and every feeling is in excess, and seeks for sympathy with a morbid eagerness. It would seem as if to all the various portions of the brain, some unrestrained energy were directed, producing endless caprices of the mind and ever-changing bodily sensations†¦ they are affectionate, suspicious, amatory, cold, and repulsive by turns†¦. Incapable of steady friendship or affection, or of adherence to any of the duties of common life, they usually, by degrees, concentrate their attention on their own feelings and morbid sensations, and, laying claim to excessive sensibility, are really only regardful of themselves. (Conolly, 77) The fundamental characteristics of hysterical insanity are applicable to Miss Havisham. She has the status of wealth, a social group which Conolly considers vulnerable to hysteria. She is extremely whimsical. She is pleased with Estella’s rapidly changing mood, a copy of her own fickleness. Miss Havisham’s restless temper parallels her impatient bodily reactions. Whenever Pip visits her, he is aware of â€Å"impatient movement of her fingers† (Dickens, 146) and her frequent hitting out with a stick in irritation is equivalent to ever-changing bodily sensations. To Pip as a child, Miss Havisham’s impatient finger movement is a cue of her whimsical demands to him. She apparently indulges Estella, but her love of her ward is egotistical. At the point of death, she is reconciled with Pip, but she cannot form steady friendship or affection with Estella. Her withdrawal into the deserted Satis House is, in other words, the renunciation of the duties of common life, which her wealth permits. Miss Havisham neatly fits Conolly’s classification. (Takei, 3) Havisham’s madness is not a choice. It is the effect of the conglomeration of various aspects in her life. The death of her mother robbed Havisham of a loving presence and a feminine role model, had she grown up with a mother, she could have been taught how to choose men intelligently, and she would have learned how to conduct relationships well. Growing up with a father that employs the Permissive-Indulgent parenting style, in which parents are high on warmth but low on discipline and control (Carson et al. 104) had made Miss Havisham accustomed to getting her way. This has her fixated on her wedding day, the event of her rejection and humiliation. Children reared with this type of parenting style are also observed to be manipulative, which is apparent in the relationship between Estelle and Havisham. Also, children of these types of parents grow up to be individuals who readily enter into relationships without much thought, which is exhibited in the engagement between Compeyson and Miss Havisham. Following the unfortunate incident, Havisham has secluded herself from the world. The once magnificent rooms in Satis house has been reduced to ruins filled with dirt and rotting furniture. The air within is stagnant and rancid. The garden is desolated and choked with weeds. Havisham has denounced even daylight; this contributes to her illness even more. An environment rife with squalor, painful memories and rotting reminders will inevitably take its toll on her already frayed sensibilities. Another contributing factor is the views of the society during that period. Spinsters were considered mentally unsound, during the 19th century doctors claimed that being without continued male interaction would cause irritability, anemia, tiredness and fussing (Ussher). Havisham could have been initially affected by the opinions of society after she was jilted, the possibility of facing a judgmental and hypercritical crowd could have helped push Miss Havisham over the edge. Desertion on the wedding day in the Victorian social climate caused her an irrecoverable social stigma in addition to agony. Her decaying body exhibits social pressure on deserted women: â€Å"Her chest had dropped, so that she stooped; and her voice had dropped, so that she spoke low, and with a dead lull upon her; altogether, she had the appearance of having dropped, body and soul, within and without, under the weight of a crushing blow. †(Dickens, 107) These factors that were part of her upbringing, social and physical environment, may have contributed to the emotional instability of Miss Havisham. Another proof of Havishams madness not being a choice is the fact that she had sought to find a way to regain a sort of meaning and purpose to her life when she asked for a daughter she could adopt and care for. I had been shut up in these rooms a long time (I don’t know how long; you know what time the clocks keep here), when I told him that I wanted a little girl to rear and love, and save from my fate. I had first seen him when I sent for him to lay this place waste for me; having read of him in the newspapers, before I and the world parted. He told me that he would look about him for such an orphan child. One night he brought her here asleep, and I called her Estella (Dickens, 713). This was Miss Havisham’s original goal, before her mental instability nudged her to manipulate Estelle into becoming a heart-breaker that would wreck havoc on the lives of men as a kind of revenge for what happened to her. Towards the end when Estelle leaves to marry Bentley Drummle. Havisham realizes the extent of damage she had caused with Pip’s heartbreak. To see her with her white hair and her worn face kneeling at my feet, gave me shock through all my frame. I entreated her to rise, and got my arms about her to help her up; but she only pressed that hand of mine which was nearest to her grasp, and hung her head over it and wept (Dickens, 709) †¦ Until you spoke to her the other day, and until I saw in you a looking-glass that showed me what I once felt myself, I did not know what I had done. What have I done! What have I done! ’ And so again, twenty, fifty times over, What had she done! (Dickens, 710) Havisham’s utter remorse and guilt when she realizes that Pip has been through the same heartache she has experienced is proof that the perverse influence she provided Estelle was not done because she deliberately chose it, rather, she had reached emotional instability because of the events in her life that enabled her to do such actions. As soon as she realized the effect it had on Pip, she was horrified and begged forgiveness. She recognizes that she has tormented Pip, whose heart is as vulnerable as her own. Havisham says, â€Å"I am not all stone† (Dickens, 705), her sympathy and the kindness of a human heart still remains. By her ethical awakening, she recovers her sanity for a short while. Havisham’s madness was not a choice; the events in her life, the environment she lived in, the social interactions she subjected herself too, and her personal flaws, all of these played a part in her mental fragility. Miss Havisham had truly loved Compeyson. This is apparent in one of her conversations with Pip, Havisham exclaims, â€Å"I’ll tell you, what real love is. It is blind devotion, unquestioning self-humiliation, utter submission, trust and belief against yourself and against the whole world, giving up your whole heart and soul to the smiter – as I did! † (Dickens, 426). The intense passion and complete commitment she had felt for Compeyson corresponds to the utter heartbreak she went through and the unbearable pain she felt over his betrayal. This was the principal event that led to her insanity, unable to cope; she manages to survive only by retreating into her own mind and withdrawing from the difficulty of moving on with a normal life. She believed her mental illness was necessary for her existence. Works Cited Carson, C. , Butcher, J. , Mineka, S. Abnormal Psychology and Modern life 11th edition (Needham Heights, MA:), 2000. Print Dickens, Charles. Great Expectations, Planet PDF format (online publication: Planet PDF). Web Ussher, Jane M. Women’s Madness: Misogyny or Mental Illness? (Ameherst, Ma: University of Massachusetts Press), 1991. Print Takei, Akiko. Miss Havisham and Victorian Psychiatry, (PDF format) . Web Conolly, John. On Some of the Forms of Insanity (London), 1850. Print. Jones, Claire. Women and madness, Herstoria magazine (Jones5 Publishing Limited) . Web Goldberg, Ann. Sex, Religion, and the Making of Modern Madness (New York: Oxford University Press), 1999. Print Summary Mental illness during the 19th century had initially been attributed to inherent malevolence or punishment from God; it was during the mid-eighteen hundreds that doctors have begun to view it as a disease of the brain, a biological occurrence that could be treated. During the Victorian Era it was believed that females were more susceptible to mental imbalance because of their weaker minds. Society dictated that the roles of women should be strictly confined to household and they must all be under the support of men. Miss Havisham’s madness was not a choice. It was a result of the conglomeration of various aspects of her life: the environment she lived in, the family she grew up with, the events she had been through, the society she is part of and the personal flaws she had. All of these have played a role in her madness. The breaking point had been the abandonment and betrayal of her fiance Compeyson, whom she loved deeply. In her devastation she proceeds to let her life revolve around the wedding day she never had. Havisham wanders the ruined halls of her Satis home wearing the yellowed wedding dress she refuses to take off and using only one shoe because she was in the process of putting on the other pair when she received the letter from Compeyson. She also had all the clocks in her home stopped twenty minutes to nine- the moment she realized she was betrayed. She adopted a girl named Estelle and proceeded to influence her to become a cold and ruthless girl to wreak havoc in men’s lives. She saw this as a type of revenge to all men for the pain she’s been through. Towards the end of the book Havisham regains sanity for a short while after realizing the pain of heartbreak Pip has been through because of her machinations. Guilty and remorseful, she begs Pip for forgiveness and realizes her mistake.

Little Women by Louisa May Alcott Essay

Little Women, written by Louisa May Alcott, is a novel based on a family of four girls, Margaret â€Å"Meg† March, Josephine â€Å"Jo† March, Beth March, and Amy March, and of their family values. Little Women demonstrates strong events based on several family values. The story of the March family is set in New England during the civil war. Throughout this point in time the little women are to survive with out a father figure, as their father has gone to fight in the war. Over long periods of time, the four March sisters had to face the fact that they were very poor and could not receive every thing that they wished for. As the March family stayed home awaiting the return of their father, they were very lucky to receive the â€Å"fatherly† support from an old, wealthy neighbour, Mr Laurence. Overtime the girls formed a tight bond with Mr Laurence and his grandson Laurie. As the March family continues through the hard times in life, they are blessed by the friends hip of family and friends. In the Novel the four sisters show that they are very unselfish and are capable of sharing what little things they have with others. Even though the girls realise (Amy especially) that they are suffering poverty and are not able to receive everything that they wish, they are very grateful for what they have. The March sisters tend not to make a fuss mainly because whilst their father is away life gets tough with only a mother figure around. â€Å"Not far away from here lies a poor old woman with a little new born baby. Six children are huddled into one bed to keep from freezing, for they have no fire. There is nothing to eat over there; and the oldest boy came to tell me they were suffering hunger and cold. My girls, will you give them your breakfast as a Christmas present?’ pg 20 In the chapter A merry Christmas this here is a great example of how generous the March family is even though the have so little themselves. The girls were very disappointed to give their food away but knew that there was a family suffering severely without any food, so they decided to the right thing. In Little women the four March sisters show loyalty by looking out for each other. Through the hardest times in life the girls manage to stick by each other and along the way on their journey they learn from their mistakes. Meg, Jo, Beth and Amy are not your everyday type of sisters who may fight a lot with one another. The girls infrequently have fights because they are so alike, they are so kind to one another and share anything they have for that is all that they do have. â€Å"I let the sun go down on my anger; I wouldn’t forgive her, and today, if it hadn’t been for Laurie it might have been too late! How could I be so wicked?’ said Jo half aloud, as she leaned over her sister, softly stroking the wet hair scattered on the pillow. As if she heard, Amy opened her eyes, and held out her arms, with a smile that went straight to Jo’s heart.’ Page 115. Even though the girls make mistakes they learn from them and are persistent never to make that same mistake again. Through out the novel looking out for each other is a true family value and by doing this the girls manage through life a lot easier. Life becomes more interesting when family and friends are together. It’s not until later on in life when the March girls realise that their next door neighbours are not close and that they ought to become neighbourly with one another. It is here in the novel where all the sisters begin to loosen up and enjoy the new company of the ‘Laurence boy’. At first the girls are a bit timid because they are embarrassed by the fact that they are so much poorer to Laurie, but after first impressions the girls really begin to bond with Laurie and they form a tight friendship. ‘We are not strangers, we are neighbours, and you needn’t think you’d be a bother. We want to know you, and I’ve been trying to do this ever so long.’ Page 70.Through the novel it is important to be able to have the love and support of friends and family so that it makes life easier through the difficult and depressing patches. In conclusion Marmee only wants best for her girls, but in her eyes this does not mean the wealthiest man that the girls can get their hands on this means, happiness and security from the one they tend to spend their rest of their lives with. â€Å"Money is a needful and precious thing,-and, when well used, a noble thing,-but I never want you to think it is the first or only prize to strive for. I’d rather see you poor men’s wives, if you were happy, beloved, contented, than queens on thrones, without self- respect and peace.† If along the way the girls did not have one another and there values then Meg, Jo, Beth and Amy would struggle more then what they already do. Through out the novel family values are very important and are expressed in many ways, not only through family but close friends too. The March sisters go through life with the love and support of each other and share an amazing journey.

Manual Website Constructor Essays

Manual Website Constructor Essays Manual Website Constructor Essay Manual Website Constructor Essay Operation manual for the administration control panel of the constructor website 1. Authorization 2. Change interface language 3. Search box 4. Main menu 4. 1 Web-pages 4. 1. 1 Remove web-page 4. 1. 2 Edit web-page 4. 1. 2. 1 Edit content 4. 1. 2. 2 Edit metatags 4. 2 Add Page 4. 3 Menu 4. 3. 1 Add new element 4. 3. 2 Edit/remove element 4. 4 Manage Templates 4. 4. 1 Add link 4. 4. 2 Delete link 4. 4. 3 Change copyright 4. 5 Design 4. 5. 1 Edit default design 4. 5. 2 Edit default font 5. FAQ 5. 1 How to place an image? 5. 2 How to place a link? 5. 3 How to place an image with a link? . 4 How to place a counter register, flash banner? 5. 5 How to make changes to the main template? 1. Authorization In order to start working in the website administration control panel, please follow the link http://domain_name/site_builder/ and pass the authorization procedure. 2. Change interface language Once the authorization is completed, the administration control panel of the website constructor is launched. Its default language is English, yet it can be changed into Russian by a click on the corresponding option button in the language box.Change interface language 3. Search box The search box allows finding certain web-pages by determining the search domain (search in the language version set or in all the versions). Search box Search parameters 4. Main menu The main menu consists of five points: Web-pages. Use this point for editing and removing the web-pages of the affiliate website. Add Page. In this section you can create a new web-page, fill it with certain content in the easily understandable panel (the panel enables you to add links, handle the text, upload images etc. ).You can also include the following metasymbols for a new web-page: title, keywords, description. Edit Menu. In this section the structure of the website menu can be altered. It serves to add/edit/remove the menu points. Manage Templates. This section allows managing the website templates (the part of the website page comprising side and bottom menu as well as headings). Furthermore, here you can add/remove links to/from the side menu on both sides from the text and also change Copyright. Design. With the help of this section you can choose any scheme elaborated by our team and change the font. . 1 Web-pages For a web-page to be reflected in a certain language, it is necessary to select the language. 4. 1. 1 Remove web-page In order to delete a web-page, please press the button. 4. 1. 2 Edit Page 4. 1. 2. 1 Edit web-page content In order to move to a page editing mode, you need to click the corresponding button. Once you did it, you will see the window of web-page editing. Editing a page is facilitated by the editing tools. Remove the content Save Page layout templates Preview Crop Paste as plain text Copy Paste Paste from Word Print Full text search Undo RedoInsert CheckBox Insert RadioButton Insert text field Insert Select Insert Image Button Insert hidden field Replace text Remove format Mark all Insert form Spell check Insert Text area Insert button Page break Insert symbol Insert smile Bold Italics Underline Crossed font Subscript Superscript Bulleted list Increase space Decrease space Quotation marks Centered Left-justified Justified Insert link Insert image Insert flas h Insert table Insert horizontal line Show blocks Scale editing window up/down Right-justified Remove link Insert anchor Text colour Fill colourNumbered list Text style Text format Div container Font Font size 4. 1. 2. 2 Edit metatags While editing a web-page, metatags (title, keywords, description) can be input. 4. 1. 2. 2 Edit metatags Press the Modify button to save the changes you made. 4. 2 Add Page This window contains the abovementioned panel of editing a page, the field for entering the file name and that for choosing its language version. 4. 3 Edit Menu In this section you need to choose a language version of the menu being edited. 4. 3. 1 Add new element 1) Choose the section of the menu which you mean to add a link to. ) Choose the preferred level of the link. 3) Enter the name of the link (not less than 3 symbols). 4) Enter the link (Latin letters only). 5) Press the Add button to include the new link to the menu. 4. 3. 2 Edit/remove element In order to delete a certain element, you need to press the Remove button. For editing a menu element after all the necessary modifications were made to the corresponding fields of the element (name and link) press the Change button. 4. 4 Manage Templates The menu of the section consists of three points: 4. 4. 1 Add LinkWith the help of this section you can add a link in the left or right menu of the main website template. 4. 4. 2 Delete Link In order to remove a link from the main template you need to choose the template field (left or right menu), templates in which you would like to make removal and then press the Show links button. After you took all the above-mentioned steps there will appear a list of links of the templates chosen. For removing a certain link, please tick the checkbox corresponding to this particular link and press the Delete links from Main Templates button. 4. 4. 3 Change CopyrightChanging Copyright requires choosing template(s) from the list, entering a new one in the corresponding slo t and clicking the Change Copyright button. 4. 5 Design The menu of this section comprises two points: 4. 5. 1 Edit default design In order to change the website design one of the provided templates is to be chosen and appropriate button to be clicked. You can zoom the design patterns to have a more thorough look on them by clicking on the corresponding image. List the zoomed patterns by clicking the arrow appearing at moving the mouse pointer in the lower right/left corner of the screen. . 5. 2 Edit default font In this section you can change default font and its size. To do it, choose the corresponding values and click the Edit default font button. 5. FAQ 5. 1 How to place an image? In order to place an image on a web-page, you need to visit the Web-Pages section, choose a preferred language and start editing the page (see Edit web-page content section). Place the mouse pointer in the area where you would like to insert an image. Find the Insert image option on the toolbar of web- page editing.You can either upload it or enter a link to it. In order to place an image using the link, visit the Image info section. Enter the link to the image In the URL field, you can also input the text which will be displayed in case of the image being unavailable in the Alternative Text slot. The image will be shown in the Preview field. You can also set the following image parameters: Width Height Boder – framing of the image (1,2,3†¦) HSpace – horizontal spacing VSpace – vertical spacing Align Click the Ok button to place an image.In order to upload an image from your computer, please visit the Upload section, press the Browse button, choose the image to be uploaded and press the Send it to the Server button. Once the image is uploaded to the server, the Image Info section will open. Press the Ok button. 5. 2 How to place a link? In order to place a link on a certain website page, please visit the Web-Pages section. Choose the preferred language an d pass over to editing it (see Edit page content). Place the mouse pointer in the area where you would like to place a link. Choose Insert link option on the toolbar.Choose a link type in the Link type field. URL – a link to the Internet source Link to the anchor in the text – a link within the webpage E-Mail – a link to the email Choose a link protocol in the Protocol field, enter the link in the URL slot – press the Ok button to place it. 5. 3 How to place an image with a link? In order to place an image with a link on a certain website page, follow the steps represented in point 5. 1 before pressing the Ok button. Visit the Link section and enter the link to the URL field; you can choose the method of opening the link in the Target field.Press the Ok button for placing a link on the page. 5. 4 How to place a counter register, flash banner? You need to send a request to [emailprotected] instaforex. com, specifying the web-page and the code for its placi ng. 5. 5 How to make changes to the main template? The main template is the website part including heading, side menus and bottom. In order to modify the template, send a request to [emailprotected] instaforex. com specifying the template language and code of counter register/banner/metatag.

Privacy and Safety essays

Privacy and Safety essays We live in a large ordered society with millions of people. Privacy is essential for quality of life, but the security and order of society requires certain degree of government monitoring. So how much privacy we should give up to ensure our safety and being part of the society? Where do we draw the line? For example, FBIs National Crime Information Center (NCIC) was established to help law-enforcement agencies around the country by sharing information such as criminal records [1]. It contains records of more than twenty million people. On the upside, it helps the police to catch criminals especially the ones traveling in between states. But on the other hand, the abuse and lack of control of the data, which is extremely private information, presents a huge threat to the personal privacy. The intention of creating such a database was good that it helps the government to punish the criminals and lower the crime rate to provide a better and safer society for us. With such a detailed database, it provides more information to help police to narrow down the suspects in a particular region and to track down fugitives that escape to a different state. It is undisputable that providing a safer environment for the citizens is one of the fundamental tasks of a government. The use of such a database makes it easier to catch the criminals, and therefore helps to provide a more desirable living environment. But in return, we give up the right to privacy to certain degree. The records in the database are private information, like criminal or credit records. Because of lack of laws to regulate the Internet database and the easy access from the government agencies, abuse and misuse of the database is unavoidable. According to the law, compilation does not qualify for copyright protection unless information is selected, coordinated or arranged in an original manner. Thus, non-original, noncreative databases (such as an alphabeti...

Twitter Fiction. Really!

Twitter Fiction. Really! Twitter Fiction. Really! Twitter Fiction. Really! By Simon Kewin The Twitter microblogging/social networking site is an invaluable resource for writers. It can, for example, provide a stream of links to useful web pages or it can enable writers to keep in touch with editors, publishers or other writers.   You may not know, however, that Twitter can also be used to publish fiction directly. This may seem unlikely, given the 140 character limit on the size of a â€Å"tweet† (a Twitter post), but many people do use the system for precisely this.   Writing very short fiction is not a new development. Ernest Hemingway, for example, once wrote the following six-word story :   For sale: baby shoes, never worn.   This would fit into a tweet four times over. Hemingway reportedly considered it the finest prose he had ever written.   But writing such short fiction is by no means easy. Each word has to be placed with the utmost care. Achieving a satisfying story arc, or any sort of believable character description, is challenging. Often, the trick is to leave much of the story out; to imply it so that readers fill in the details for themselves. There is no time for scene-setting or preamble; you need to catch the key moment of the story. Not all stories written for Twitter will be successful, but trying to create one can teach you a lot about concise writing and careful word selection. If you’re interested in producing stories short enough to be published via Twitter, there are even magazines that specialize in doing so : markets you can submit your work to as you would for any other magazine. The following are recommended :   Thaumatrope – for genre fiction (SF, fantasy, horror) Nanoism – for more literary fiction PicFic – for stories based on a weekly pictorial prompt   Of course, there’s nothing to stop you publishing your own fiction tweets yourself if you wish to, perhaps including an appropriate â€Å"hashtag† so that other users can more easily find your work. Precisely how to do that is a subject for another article †¦ Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Freelance Writing category, check our popular posts, or choose a related post below:What is Dative Case?7 Other Types of Pronouns

This is a media analysis assessment (report format). The assessment Assignment

This is a media analysis assessment (report format). The assessment topic will be sent by file .pdf - Assignment Example The country produces readily available fresh produce with most of the population residing along areas near or at the coast, such areas posses popular fish and seafood cuisines, in contrast with the other temperate regions of Australia that eat foods according to the season such as rhubarb, zucchini and asparagus commonly eaten during spring. For example Tetsuya restaurant rated as one of Australias best restaurant’s provides a difusion of Asian and western cuisines based on both Japanese and French preparation techniques served in its Japanese garden setting. In addition restaurants like Lagoon Seafood restaurant provide unforgettable seafood dining experienced of fresh sea foods like prawn and Queensland’s crabs. Australia has the third largest fishing zone in the world with plentiful access to seafood’s such as prawn, salmon, lobster and tuna and 60 other species. The Australian cuisine contains seafood varieties such as King George whiting, Jew fish and yabby. Fish and chips consisting of deep fried fish and chips are yet another popular fast food that originated from the United Kingdom and continues to remain popular. On top of seafood cuisines, tourists have the luxury of enjoying aqua marine based sports such as fish sporting of the Barramundi specie and Flathead fish that are popular sports and table fish all over Australia. Australias wine industry ranks as the fourth top global wine exporter contributing 760 million liters’ of wine to the global industry, every state in Australia produces wine mainly in the southern parts of the country like New South Wales, Victoria and Western Australia. Famous wine districts like Hunter Valley with producers like Rosemount and Lindemans attracting local and international tourists in addition, beer is also popular with prominent brands like Fosters which is commanding global

The appeal of reality tv Research Paper Example | Topics and Well Written Essays - 2000 words

The appeal of reality tv - Research Paper Example Reality TV presents the lives of ordinary people to viewers, as a platform for exploring the subjects featured in the programs, towards demonstrating their story and to clear areas of misconceptions. This paper will explore the genre of reality TV, demonstrating the positive and the negative impacts it causes on its viewers and the society at large. The paper will end in the conclusion that reality TV causes more positive than negative impacts on society (Malekoff 2). The Arguments in Support of Reality TV Radford (1) discusses that, despite the fact that reality is often criticized as a vacuous genre that cannot communicate social value, a study carried out on girls between the ages of 11 and 17 demonstrated the opposite. The study showed that the girls that watched reality TV benefited from it in a number of areas, including that it became a learning avenue, it opened new communication lines and it motivated their engagement in social causes (Kilborn and John 123). For instance, th e findings from the study showed that 75 percent of the girls surveyed, were inspired to converse more with their friends and their parents. Some girls reported that they gained inspiration from the reality TV shows, with more than 68 percent of the girls that watched, claiming that it made them develop the outlook that they could achieve anything in life (Radford 1). Sixty-two percent of the girls that watched reality TV reported that the genre increased their awareness of social causes and issues, including those related to personal development. Contrary from the outlook that watching reality TV corrupts the outlook of viewers, the girls surveyed – viewers and non-viewers of reality TV – held the view that the value of girls is not based on their look. This account demonstrates that reality TV develops the outlook of members of society, and demonstrates that it helps them develop positive traits that help them in daily life. Among the characteristics learnt through r eality TV, among the girls surveyed, include motivation, leadership characteristics, self-esteem and social consciousness (Fetveit 787). Among the regular viewers of reality TV, common views included that the girls viewed themselves as a source of good influence; they viewed themselves as mature, funny, smart and outgoing. Following the expanded outlook of the girls, it was also most likely that frequent viewers would aspire to take leadership roles, as they viewed themselves as leaders – more than the non-viewers did (Radford 1). Contrary to the view that reality TV shapes the outlook of teens, towards becoming obsessed with beauty and making boyfriends, the study demonstrated that the views of the two groups were similar. For instance, 42 percent of the non-viewers group spent a lot of time admiring and working on their appearances (Radford 1). Among the viewers and the non-viewers groups, less than half of the girls reported inclination towards dating. The study of the gir ls demonstrates that the negative impacts of watching reality TV are not as high as they are often projected, and the benefits are far-reaching. For instance, the outlook of the girls that they were mature and a source of good influence are likely to change their outlook towards life in a positive manner. This demonstrates that

Crimes Against Information Systems Analysis Essay - 1

Crimes Against Information Systems Analysis - Essay Example This can be considered as an effective form of enterprise due to the fact that information can be considered influential specifically retrieval and acquisition of confidential and classified information. Another is the application of the access to destroy or disrupt systems due to certain goals and even at certain price (Franda, 2001). These are only some of the scenario for which the potentials of the technology can be applied in unlawful acts. In doing so the most dominant affective factor for such actions is the use of the computer technology and the internet as a venture and scheme on the basis of financial gains. Due to increasing occurrence of illegal activities through the utilization of the computer systems, it has gained attention and earned a category on its own for research, legal attention and advocacies. Such actions are aimed to educate and avoid the detrimental effects of such attempts in different information systems through the computer technology utilization. Knowledge can be considered as the most essential tool in the fight against unlawful exploitation and prevention of the disadvantageous effects of any technology that is released for utilization by the masses and the international community. DueComputer Crime Defined Due to the rapidly developing state of technology in the present society, crimes can take a variety of forms. In the age of technological revolution initiated by the rise of the computer technology, forms of crime that apply the use of computers are rapidly increasing in occurrence. These crimes can be classified as computer crimes also referred to cyber crimes. There are various manifestations of computer crimes that use different forms. The categories of computer crimes are based on the object of the crime. These are classified according the victim of the committed scheme. Cyber crimes can be perpetuated with a particular person; group or property; or the government as the victim (Babu and Parishat, 2004). The emergence of new forms of crimes such as those utilizing new technologies requires attention from the masses and from the authorities. Thus, the study of the different forms and classifications of cyber crimes can be considered emergent in the present society. New technologies can be equated as new ways and possibilities for the perpetration of crimes. In this case, new methods in fighting such crimes are required. Information dissemination is the primary phase to counteract such crimes (Wall, 2001). Crimes that are done against person affect the different aspects of personality such as the pornography and distribution of offensive materials through the internet and e-mails. These types of crime are considered as having the most common occurrence in cyberspace. Harassments also occur to the persons that utilize computers. The crimes that can affect certain groups in the society are another form that is needed to be given attention by the authorities due to the fact that these types of computer crimes can affect a larger part of the population. An example is the spread of programs and computer software that can destroy computer systems and disrupt activities

Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay Example This article takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the company seems to have benefited from effective marketing strategies, it is clear that the company is still facing a great threat from companies that have engaged more effective strategies in pushing their products within different market segments.   Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile parts (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The company’s vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, marketing has been an important part of its organizational strategies as embedded in its mission statement. The company’s mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considera bly affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.

See intrusctions Research Paper Example | Topics and Well Written Essays - 2250 words

See intrusctions - Research Paper Example It will develop learning objectives based on the training requirements; describe additional training modules that could be developed based on the training objectives; represent an evaluation of evaluation instruments used in the Fabrics, Inc. case. Fabrics, Inc. is a fast growing company which within the two years has increased the number of its employees from forty to two hundred. However, there occurred problems within the organizational environment connected with the retention of employees and the incorrect work of supervisors which do not treat staff well. Besides, there were obtained complaints from customers about the inappropriate behavior of supervisors. Such behavior could be partially explained by the absence of any formal training that was provided to those nine supervisors promoted from within. Despite knowing the work of employees and how to solve daily problems, supervisors do not help them and what is more important they get into arguments which are not helping in the working situations. The owner considers that despite the size of an organization, there is no need to yell at employees, hence, supervisors need to be trained in effective ways to deal with the staff. The assessment of needs is the primary step in designing and development of training program in the organization. However, to understand what training is required, a need assessment should be conducted. According to Dahiya and Jha (2011), the undertaking needs assessment will enable organization to determine the nature of performance issues and thus to identify the reason for training. Milner and Osinski (2002) consider that need assessment is utilized to help with the performance of work teams, solve problems and productivity issues within an organization and to prepare for the future changes in job execution and duties. According to Chang, Chiang and Kun yi (2012), there is a need to conduct a training need analysis prior the

Integrated Marketing Commucations for Toyota Motors Essay

Integrated Marketing Commucations for Toyota Motors - Essay Example This article takes special attention to the IMC strategy that Toyota Motor Company has deployed, it impacts and drawbacks. While the company seems to have benefited from effective marketing strategies, it is clear that the company is still facing a great threat from companies that have engaged more effective strategies in pushing their products within different market segments.   Toyota Motor is a Japanese company that has ventured into the international automobile industry since 1937. The company deals with the design of automobile and other vehicles wholesale and automobile parts (Toyota Motor Corporation, 2015). Since its launch, the company has branded itself a medium class company that targets the average class customers. The company’s vision was to produce reliable vehicles and sustainable development of society by employing innovative and high-quality products and services. For the company, marketing has been an important part of its organizational strategies as embedded in its mission statement. The company’s mission has been to provide the best customer experience within the company as one way of winning their loyalty. The company expenditure on marketing is approximately 4% of the total value of the amount that all automobile companies use in media advertisement. The company operates in a competitive market and the sales are considera bly affected. Therefore, the company has already experienced a big challenge in the market as competing companies such as Honda, Nissan and Mazda realize considerable growth.

Security Planning and Assessment Assignment Example | Topics and Well Written Essays - 3750 words

Security Planning and Assessment - Assignment Example A very real, clear and present danger lurks just beyond the consciousness of people who work together eight to ten hours a day, five to seven days a week. It is the potential for violence to occur in workplace. Increasingly, the Human Resources function is both the target of these threats of workplace violence and the organization's first line of defense for the prevention of workplace violence. Homicide is the second leading cause of fatal occupational injury in the United States. Nearly 1,000 workers are murdered and 1.5 million are assaulted in the workplace each year. According to the Bureau of Labor Statistics (BLS) National Census of Fatal Occupational Injuries (CFOI), in additional information about workplace violence, there were 709 workplace homicides in 1998. These accounted for 12 percent of the total 6,026 fatal work injuries in the United States. Of these 709 workplace homicide victims in 1998, 80 percent were shot and nine percent were stabbed. According to the National Crime Victimization Survey (NCVS), 2 million assaults and threats of violence against Americans at work occur annually. The most common type of workplace crime was assault with an average of 1.5 million a year. There were 396,000 aggravated assaults, 51,000 rapes and sexual assaults, 84,000 robberies, and 1,000 homicides reported. These figures likely fall short of the actual number of violent acts occurring in workplaces as not all acts of workplace violence are reported. The news media tend to sensationalize acts of workplace violence that involve coworkers. In sensationalizing incidents of workplace violence, they remove the emphasis from the most important targets for workplace safety programs. In fact, the most common motive for job-related homicide is robbery, accounting for 85 percent of workplace violence deaths. The National Institute for Occupational Safety and Health (NIOSH) provides information that illustrates anyone can become the victim of a workplace assault, but th e risks are greater for workplace violence in certain industries and occupations. The taxicab industry has the highest risk, nearly 60 times the national average for potential workplace violence. A good first step for prevention in all workplaces consists of a general assessment designed to evaluate the presence of any specific risks of violence, both from within and outside the organization. Such an assessment will help the organization to fully understand the particular safety and security needs of the workplace - information that will help shape its prevention efforts. Often, forms of behavior that signaled the violence to come have preceded a violent act. If those signs had been recognized and appropriately addressed, the violence might not have happened. A prevention program will include a ''No Threats, No Violence'' policy that is clearly communicated to all employees. The policy will state the employer's commitment to provide a safe workplace, free from violence or the threat of violence. It will also set forth a code of employee conduct that clearly defines unacceptable behavior and prohibits all violence and threats on-site and during work-related off-site activities . A workplace violence program further includes an interdisciplinary team created and trained to manage any violent incidents or reports of troubling behavior made under the

Personal Identity Essay Example for Free

Personal Identity Essay Who am I? Descartes’ answer was simply I am a mind (sum res cogitans). Descartes arrived at this answer by introspection – by looking inside himself. David Hume offered a brilliant critique of the idea that one can find one’s self through introspection.   â€Å"When I turn my reflection on myself, I never can perceive this self without some one or more perceptions; nor can I ever perceive anything but the perceptions. It is the composition of these, therefore, which forms the self. † (Treatise, Appendix) In other words, we have no direct knowledge of or experience of the self; we only have knowledge of particular sensations, memories, and so on.   We must suppose that there is something that underlies or bundles together these sensations, and that is the self. Personal Identity When philosophers talk about â€Å"personal identity,† they are asking how it is that two distinct persons can be the same. Lets have persons a and b. Suppose a = you (aged 16) and b = you (now).   What makes you remain the same person? You are the same person over time because you have the same soul (dualism), also, if and only if you have access to the same store of memories, if there is a continuity of your organism (Animalism) and if and only if you have the same brain view over time.

Implications of Collaborative Consumption

Implications of Collaborative Consumption Table of Contents (Jump to) Abstract: Introduction Literature Review Short term Implications The Zero Marginal Cost Theory Long term Implication of Collaborative Consumption: Case Peer to Peer Ride Sharing Implication of Hyper-Consumption on Environmental Sustainability and GDP: Discussion of Result Conclusion Reference Abstract: Collaborative consumption also known as â€Å"Sharing economy† is disrupting long-held ideas about ownership, generating extra revenue streams for people while reducing demand for materials through lending, trading, renting, gifting, bartering, swapping and sharing through technology and peer to peer communities. With the leadership of innovators like Kickstarter and Airbnb, we are finally realizing that there is no real advantage to possessing more things, when we can still have access to stuff that we need or the experiences we crave. Most economists believe that collaborative consumption is the zeitgeist of future, and an innovative socio-economic approach to transforming the way we live. While all these initiatives have led to several multibillion dollar successes and brought community back into fashion in Europe and US, but then it certainly has its share of critics. The question remains whether the sharing economy model that materialized in the current recessive market e nvironment can sustain in the future market. This paper attempts to analyze the implications of collaborative consumption based on collaborative car sharing model to determine if collaborative consumption represents a viable and sustainable alternative to the ongoing hyper consumption economy. Keywords: Collaborative consumption, hyper consumption, sharing economy. Introduction Sharing has always been a common practice among friends, families, neighbors and members of the society. In recent years this concept of sharing has materialized from community practice to a disruptive business model widely popular as Collaborative Consumption (CC) or the Sharing Economy. This model is based on the very foundation of resource sharing and allows people to access resource without having to own them with in a short span of time (Gansky, 2010). Collaborative consumption is form of consumption developed on the premise of peer-to-peer exchange that facilitate lending, trading, renting, gifting, bartering, swapping and sharing of services and goods without having to procure them outright. Instead of paying the full amount to own a product that will probably be go unused; people can have shared ownership of the service or product by paying a small amount. This not only saves consumers expenses but in long run servers the economy and the environment as well (Botsman Rogers, 2010). Several factors have contributed to the rise of collaborative consumption. Venture capitalist Mark Suster at LeWeb conference, London pointed them as debt, demographics, un/under-employment, scarce resources, demographics and globalization (Suster, 2014). Such factors have shifted consumers from 20th century’s consumption behavior of hyper-consumption towards new socio-economic phenomenon. (Botsman Rogers, 2010)In their book â€Å"Whats mine is yours† have identified the key drivers of collaborative consumption as: â€Å"A global recession that has fundamentally shocked consumer behaviors†. â€Å"A renewed belief in the importance of community†; â€Å"A surge of peer-to-peer social networks and real-time technologies†; and â€Å"Pressing unresolved environmental concerns†; The resurgence of the collaborative economy the aroused many questions surrounding the implication and associated risks. One of the major questions is what will be the impact in the economy and can it really sustain in the future and succeed in enhancing economy while addressing the environmental concerns. These questions will be explored in the following sections. Literature Review The consumer market in developed market is going through remarkable changes right now. This phenomenon of collaboration and sharing has disrupted the hotels (Airbnb, Couch Surfing), transportation( Uber, Lyft, ZipCar) and rapidly extending to other sectors such as financing (LendingClub, Kickstarter) and even staffing (Taskrabbit, Odesk). Implication of such disruption to the overall environment and economy is analyzed in the following sections. Short term Implications The traditional market place is undergoing huge disruption due to Collaborative consumption as it is the new model completely redefines the buyer-seller relationship. Here we look at the Auto Industry, where research show that ownership of 9-13 vehicles can be easily replaced by a single car sharing vehicle. To an average car manufacturer this is creates a direct revenue loss of at least $270,000. Further the impact on the eco system cascades from auto parts to car insurance, auto loans, fuels and other services (Owyang, 2013). From this perspective sharing of service and products between customers can lead to a colossal loss of tax revenue to the government. The Zero Marginal Cost Theory Sharing economy can dramatically reduce the production cost of services and goods. The power of the community vastly improves previously inefficient base process (such as taxi regulations) and creates a forcing function for business to generate profit based on products and services that appeal directly to users (Rifkin, 2014). In economic terms, the cost of a product – or a â€Å"good† – can be divided into two parts. The first part is a â€Å"setup cost† which is the cost of assembling the team and tools needed to make the first unit. The second part is called the â€Å"marginal cost† or the cost of producing a single, additional unit (Rifkin, 2014). Traditional manufactured goods like cars and smartphones are in green. As you ramp up output past the pain point, constraints on factory infrastructure, overtime pay and the supply chain eventually make widgets more expensive per unit to produce. Contrast this to digital goods like eBooks and smartphone apps in red. They just get cheaper and cheaper as you scale (Rifkin, 2014) (Cowen, 2013). The ownership of a core process is surrendered to community collaboration. Competitive markets have focused on driving productivity up and marginal costs down, enabling businesses to reduce the price of their goods and services to compete against each other and win customers. (Cowen, 2013) Within service industries likehospitality and transportation, new entrants are succeeding not by optimizing production, but by eliminating production cost altogether. Consider Uber vs. traditional taxi companies. For a traditional taxi company to add another taxi to its fleet, a car and license need to be acquired at significant cost. Instead of shouldering that setup cost, Uber can add another taxi to its inventory at almost no cost by enabling people to share their existing cars, all coordinated via the internet. Airbnb does the same for renting properties vs. acquiring more physical space (Rifkin, 2014). Within the next decade, businesses will need to become much more open and collaborative to survive in an increasingly zero marginal cost economy. The sharing economy and collaborative development will further streamline capitalism, and organizations that figure out how to master this dynamic will succeed. Long term Implication of Collaborative Consumption According to Nielsen’s global online survey of automotive purchase intent, 65 percent of respondents across 60 countries plan to buy a new or used car in the next two years. New car purchase intent is strongest in Asia-Pacific, where 65 percent of respondents say they will buy new, compared with only 7 percent that plan to buy used. In the region, this new car demand will be driven by consumers in India (77%), China (76%), Thailand (68%) and Indonesia (63%), where the expectation to buy is highest. The peer-to-peer rental and sharing economy could lead to more efficient allocation of scarce resources and a cleaner economy. The University of California at Berkeley’s Transportation Sustainability Research Center (TSRC) recently published theresults of a nationwide survey of over 6,200 car sharing memberswhich shows between 9-13 vehicles shed for every car sharing vehicle in the fleet. Of those, 4-6 vehicles were eliminated as a direct result of joining car sharing and the remainders were avoided/not purchased as a result of membership (Shaheen Cohen, 2013). If we compare such level of consumption to Zip Car every driver who gives up their cars and switch to Zipcar say they save an average of $600 per month. Car sharers report reducing their vehicle miles traveled by 44%, according to Susan Shaheen of the University of California at Berkeley, and surveys in Europe show CO2 emissions are being cut by up to 50% per user (Shaheen Cohen, 2013). On average, Zipcar members drive 2,500 fewer miles per year, saving 219 gallons of gasoline annually. It is expected that at current membership levels, Zipcar will save 16 million gallons of gasoline and 150 million pounds of CO2 annually (The Economist, 2012). Implication of Hyper-Consumption on Environmental Sustainability and GDP: From an economic point of view one can argue that high consumption is good for global economy as the worldwide private consumption expense (household level expense on services and goods) exceeded $20 trillion by year 2000 which is a four old increase from year 1960. Yet on the long run, if we view this from a broad perspective such level of consumption risks ecological degradation which holds back the global economy (Worldwatch Institute, 2011). A report based on research conducted by economists, policy experts and scientist show that current climate change and carbon emission have lowered the global economy by lowered global output by 1.6% of world GDP or by around 1.2 trillion dollars (2010 PPP). Losses are expected to increase rapidly, reaching 3.2% of GDP in net average global losses by 2030. If emissions continue to increase unabated in a business-as-usual fashion (similar to the new IPCC RCP8.5 scenario), yearly average global losses to world output could exceed 10% of global GDP before the end of the century, with damages accelerating throughout the century. The costs of climate change and the carbon economy are already significantly higher than the estimated costs of shifting the world economy to a low-carbon footing – around 0.5% of GDP for the current decade, although increasing for subsequent decades (DARA and the Climate Vulnerable Forum, 2012). Peer-to-peer activity is making waves by harnessing the power of local communities to build a more financially and ecologically sustainable future in ways and on a scale never before possible. From an economic perspective, it could also be argued that organizations such as Zip Car are adding to the output, if in a small way (Buczynski, 2013). GDP measures items bought rather than the use of the items/activity purchased. Take a simple example:the average drill is used for just 15 minutes in its lifetime. GDP measures the number of drills bought but in the case of a drill, this is a poor measure of a nation’s output when its usage is so low. While Government and policy makers obsess over GDP data, any serious economist should agree that an efficient economy is one in which the resources are deployed well, and where output is useful. To put it inRachel Botsman’sterms – pioneer of the collaborative consumption movement – we need to be taking into account numbe r of holes drilled rather than number of drills sold (Bostsman Rogers, 2011). The sharing economy is becoming an increasingly accepted feature of the business landscape. We estimate that the five main sharing sectors (peer-to-peer finance, online staffing, peer-to-peer accommodation, car sharing and music video streaming) have the potential to increase global revenues from around $15 billion now to $335 billion by 2025 (PwC, 2014). Sharing economy firms are disrupting traditional industries across the globe. For proof, look no further than Airbnb which, at $10 billion, can boast a higher valuation than the Hyatt hotel chain (Botsman Rogers, 2010). Uber is currentlyvalued at $18.2 billion relative toHertz at $12.5 billionandAvis at $5.2 billion. Beyond individual firms, there are now more than 1,000 cities across four continents where people can share cars. The global sharing economy market wasvalued at $26 billionin 2013 and some predict it will grow to become a $110 billion revenue market in the coming years, making it larger than the U.S.chain restaurant industry (PwC, 2014). The revenue flowing through the sharing economy directly into people’s wallets will surpass$3.5 billion this year, with growth exceeding 25%, according to Forbes. The business model – where peers can offer and purchase goods and services from each other through an online platform – continues to be applied to new ind ustries from car sharing to peer-to-peer fashion, among many others (Cannon Summers, 2014). Discussion of Result Collaborative consumption provides the platform to connect demand to the spare assets or space capacity. Growth of information and communication technology has eased access and research of all manners of information resulting development of numerous businesses through ground-breaking online applications. Such applications have found innovative ways to meet the demands by maximizing utility through efficient allocation of resource. New Collaborative Economy The new model enables peers offer complimentary revenues for listing their idle resources. This not only reduces the cost of the service or goods offered but acts as the substitutes of the market products. Hence the supply curve shifts rightwards and consumers are left with more choice and better price. The current consumption trend produces huge amount of waste as the most of the current economy is based on â€Å"take, make, dispose† processes. In such context collaborative consumption is the opportunity that tracks the idle capacities and transforms the maximum wastes into value resources. Not only this phenomenon provides financial gains as well as long term economic gains without pushing people to buy new products it also provides affordable way to act for the environmental sustainability. Many traditional business and labor markets have questioned the implication of completely switching to the collaborative economy. In this scenario what business needs to understand is that Collaborative Consumption is not a zero sum game (Gansky, 2010). Rather than viewing this as a competition, it shows the need to adapt them into more efficient, inclusive and better system. In fact traditional big companies have already entered the game such as the rental company Avis entered the market by purchasing Zip-car, BMW has invested in Park-at-my-house and GM has partnered with Relay-Rides (Hamari, Sjà ¶klint, Ukkonen, 2013). Collaborative consumption is socially and economically sustainable because it fundamentally adapts to the needs of the consumer in order to be successful, instead of the other way around. In other words, the consumer is not obligated to sacrifice their individual lifestyle or personal freedom. Because fewer products are needed to satisfy the same amount of people, less waste is created. In this way, collaborative consumption is also environmentally-sustainable. These firms bring significant economic, environmental, and entrepreneurial benefits including an increase in employment and a reduction in carbon dioxide emissions (in the case of car sharing services). Conclusion This research shows how a collaborative consumption facilitates easier access to capital goods without owning them and further free up resources and reduce pollution from reduced usage. A limit of this study is the assessment of political and social implications of the collaborative consumption. This could be a logical following work to this research. Through this study, we saw the environmental and economic prospects of collaborative consumption and opportunity it brings to consumers (peers) and businesses to be a part of global phenomenon towards efficiency and sustainability. Even though collaborative consumption is increasingly being valued in billions, it is still a nascent movement in the developing world. Awareness should be raised as it’s the decisions that organizations make today which determines how for the collaborative consumption can live up to its potential. Reference Bostsman, R., Rogers, R. (2011). Whats mine is yours: How collaborative consumption is changing the way we live. London: Collins. Botsman, R., Rogers, R. (2010). Whats mine is yours: The rise of collaborative consumption. New York: Harper Business. Buczynski, B. (2013). Sharing is good: How to save money, time and resources through collaborative consumption. British Columbia : New Society Publishers. Buytaert, D. (2014, September 6). The end of ownership: The zero-marginal-cost economy. Retrieved 11 15, 2014, from The Next Web: http://thenextweb.com/entrepreneur/2014/09/06/end-ownership-zero-marginal-cost-economy/ Cannon, S., Summers, L. H. (2014, October 13). How Uber and the Sharing Economy Can Win Over Regulators. Retrieved from Havard Business Review: https://hbr.org/2014/10/how-uber-and-the-sharing-economy-can-win-over-regulators/ Cowen, T. (2013). Average is Over: Powering America Beyond the Age of the Great Stagnation. New York: Dutton Adult. DARA and the Climate Vulnerable Forum. (2012). Climate Vulnerability Monitor: A Guide to the Cold Calculus of a Hot Planet. Madrid: Estudios Grà ¡icos Europeos. European Commission, Business Innovation Observatory. (2013). The sharing economy accessibility based business models for peer-to-peer markets. European Commission, Business Innovation Observatory. European Commission. Gansky, L. (2010). The mesh: Why the future of business is sharing . New York: Portfolio Penguin. Goucher. (2013). Zipcar Program. Retrieved 11 18, 2014, from Goucher College: http://www.goucher.edu/about/environmental-sustainability/what-you-can-do/transportation-initiatives/zipcar-program Hamari, J., Sjà ¶klint, M., Ukkonen, A. (2013, May 30). The Sharing Economy: Why People Participate in Collaborative Consumption. SSRN, 27. Owyang, J. (2013). The Collaborative Economy. San Mateo: Altimeter Group. PwC. (2014). The Sharing Economy: How will it disrupt your business ? PwC. Rifkin, J. (2014). The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism. New York: Palgrave Macmillan Trade. Shaheen, S., Cohen, A. (2013). â€Å"Innovative Mobility Carsharing Outlook: Carsharing Market Overview, Analysis, and Trends. Berkeley: Transportation Sustainability Research Center, University of California, Berkeley. Suster, M. (2014). The Sharing Economy. Le Web (p. 46). London: Le Web. The Economist. (2012, September 22). The future of driving. Retrieved 11 2, 2014, from The Economist: http://www.economist.com/node/21563280/ Worldwatch Institute. (2011). State of the World 2011: Innovations that Nourish the Planet today. Washington: Worldwatch Institute. Page 1 of 19

Aspects of Love in William Shakespeares Romeo and Juliet :: Romeo and Juliet Essays

Aspects of Love in William Shakespeare's Romeo and Juliet 'Aspects of Love': Discuss the various forms of love that are present in Shakespeare's "Romeo and Juliet". It's a clichÃÆ'Â © to say that Romeo and Juliet is the greatest love story ever told. People say this because it is the most famous love story told and the play has various aspects of love and not only one. Even the phrase 'the greatest love story ever told' was used as a tagline for the recent Baz Luhrmann film. The prologue is full of violent and negative language e.g. ancient grudge, civil blood, fatal lions, death- marked, rage. But also has words to do with love e.g. star crossed lovers. You can already tell that this is going to be a love story with trouble, worry and violence in it. The first reference to an aspect of love in this so-called "greatest love story ever told" after the Prologue is to rape and therefore lust not love. The first two characters that the audience is introduced to are Sampson and Gregory. They are vulgar and crude, making many sexual references and innuendoes. They do not see love as involving emotions or desires, but as a purely physical thing, sexual not emotional. Sampson refers to women as "weaker vessels" and tells of how he will rape the maids of the Montague household; "Women being the weaker vessels are ever thrust to the wall", "I will push Montague's men from the wall, and thrust his maids to the wall". Both Sampson and Gregory have petty and narrow perceptions of 'love'. Neither of them appears to have ever experienced true love. They talk in a crude and coarse manner and see women as objects not people. Courtly love characterises Romeo's behaviour at the start as he mopes over the unattainable Rosaline. This is only upper class and is not necessarily about love. It is really a series of expectations, aristocratic societies expected their young men to idolise a woman 'out of their league. This happens to Romeo because he is self-pitying

SPSS Computer Project

Blue Marketing research is conducting an experiment with the patients of the Midwest University Medical Hospital. The goal of this experiment is to find out if the residents of Midwest University Medical Hospital are happy with their service, and to judge whether or not the current state of customer service is affecting the amount of residents that reside at the hospital. The experiment will consist of a survey questionnaire administered to a random assortment of patients within the hospital. The patients will be questioned about the overall quality of the hospital, the intention to return and see the same doctor, the intention to recommend friends and family, the intention to compliment management, the intention to complain about service, the intention to seek other health care services, and the intention to not use any provider. The respondents were asked to rate the likelihood of each future behavior based on a 1-7 scale, 1 being â€Å"would not†, 7 being â€Å"definitely would†. A summary of the data collected is show below.Windows 7 Check Your Understanding From this summary of data we are able to make recommendations for the hospital to improve quality and service. Summary of Findings Overall quality is rated as poor. Most people intend to return to the same doctor. Most people intend to recommend this hospital to family and friends and few will complain to them. Many people intend to complain to management, but few to hospital management. Very few intend to complain to local medical society. Very few intend to seek similar care elsewhere. Few intend not to use any provider. About half discussed their visit, afterwards. Most aspects of perceived service were about neutral. There was an outlier in the perceived service section: the customers were clearly unhappy with the operating hours. Difference between male and female responses After collecting all of the surveys, we have found that both men and women rate the overall quality about the same. Both men and women are likely to return, and recommend family and friends. We found that women are more likely to compliment management, men complain to hospital management, and men were more likely to complain to hospital management. Women are more likely to seek help elsewhere, and men are more likely to use to healthcare at all. Both genders thought that the facilities were appealing, and women thought that the equipment was up to date more than men. Women felt that the employees were better dressed, more than men. Women rated the in keeping with service better than men, along with promise and do it. More women thought that the provider was sympathetic, and men were more likely to believe that the hospital was dependable. Men were happier with the time in which services were held compared to the time they were promised, and women were happier with the way records were kept. Men were more likely to be satisfied with when the service was provided, were also more likely to expect prompt service, and also were more likely to believe that employees were helpful. Men were more likely to select that employees were too busy, both groups believed that they could trust employee’s, and both groups felt safe. More women thought that employees were polite, and that they had organizational support. More women believed that they had individual attention compared to men, and also believed that employee’s knew their needs. Women thought that the doctors had their best interest at heart compared to women, and women thought that the operating hours were acceptable, while men did not. Recommendations The data from this study shows several opportunities for improvement in the quality of the service they provide. The overall quality of the hospital was rated very low. This is a major opportunity for improvement. This is a broad general view of the hospital by the patients this should improve as all of the smaller issues get improved. Intent to complain to management- There is room for improvement in almost all of the perceived service areas. The appealing facilities question was about neutral. Improving the appearance of the facility and making sure it is constantly clan would improvement customer perceptions of the quality of the hospital. Maybe it’s time to do some renovations. The respondents were about neutral to equipment being up to date. This isn’t that bad, but it would still be good to have newer equipment and would raise this section.

Macbeth and the Jacobean Scot

In Macbeth, the Jacobean Scot, and the Politics of the Union, Sharon Alker and Holly Faith Nelson demonstrate a well-informed opinion of the relation between the idea of the Jacobian Scot and it’s arguable relation, or lack thereof, to William Shakespeare’s Elizabethan play, Macbeth. Though many scholars find it easy to draw a connection between the traditional Jacobian Scot that was typically presented in Elizabethan plays during the Jacobian era, Alker and Nelson seek to highlight the ambiguous nature of the play by demonstrating the various ways in which it can be read and/or interpreted. Not only this, but Alker and Nelson also manage to shed light on the conflicting aspects of Macbeth in relation to it’s connection with Jacobean ideas and portrayals of Scots at the time. At the time that Shakespeare’s play, Macbeth, is thought to have been performed in 1606, a huge change was making it’s way across what we now refer to as Great Britain. During this time, the former king of Scotland, James VI, became the king of England as a result of the Union of Crowns, following the death of his cousin, Queen Elizabeth I of England. This union caused much friction between Scotland and England, as many English felt imposed upon and thought the Scottish to be inferior and somewhat barbaric in their ways. Due to the attitudes of many English people towards the Scottish during the Elizabethan era, the Scottish were most often characterized as people who were opposed to what was thought to be â€Å"legitimate† authority by the English, along with being represented as lesser than and in need of subordination to the English. The typical ‘stage Scot’ was often portrayed as dualistic, lacking in loyalty, and intrusive of other’s property in their relentless ambitions for power. However, there were three different views regarding the union of England and Scotland. One English view thought that English systems and such should be most prevalent across Britain, while another view (mainly called for by Scots) looked to equality by maintaining political and religious institutions separately. The third view, held mostly by those who supported King James, sought for a unity â€Å"in the hearts and minds of the two peoples. Due to the fact that Macbeth is thought to have been performed in the time between the proposal of these 3 policies and the actual implementation of any new policies, many critics believe that the play is a direct representation of English views of the ‘Jacobian Scot’. In contrast to this idea, Alker and Nelson would like to â€Å"demonstrate that Shakespeareâ €™s Macbeth does not present a particular position on the Anglo-Scottish politics that defines itself in relation to the belief system of one small political body†. Instead, Alker and Nelson did a more flexible reading of the play that consisted of possible relations to any of the three models of the union. First of all, Alker and Nelson bring the character of Macbeth into consideration, as he is not only the main character of the play, but also natively Scottish. Although Macbeth does seem to maintain all the traditional characteristics of a Jacobian Scot: disloyal, subordinate, and barbaric, Alker and Nelson point out the characteristics of Macbeth that stand in complete contrast to this traditional model. To begin with, the traditional stage Scot would never possess noble values such as loyalty, kinship, and hospitality. However, in Shakespeare’s play the Scottish character of Macbeth, though troubled and duplicitous, is read to possess such qualities somewhere in the make-up of his conscious. This is apparent in Macbeth’s back-and-forth notions of whether or not to kill the king and gain power or preserve his loyalty to the king and maintain his integrity as one of Duncan’s kin. Although Macbeth ultimately proves to allow evil and selfishness to rule his decisions, the agonizing consideration of right and wrong that Macbeth struggles through prior to murdering Duncan shows that Macbeth is not simply a barbaric creature driven solely by greed and desire. Rather, Macbeth is seen working through his conflicting desire for power and his code of honor and sense of respect for the king. The typical stage Scot normally would not embody such qualities as guilt and/or remorse. Also, there is a hint that Macbeth may not fully understand his own desires and actions, as he was not initially driven by the idea of power when the witches first prophesized his coming kinghood. Instead, it was Banquo who first displayed excitement and anxiousness at the witches’ prophecy and spurred later excitement and ambition in Macbeth. Along with Banquo, Lady Macbeth is portrayed to having been more ambitious towards ideas of power and kingship than Macbeth originally was. This aspect of the play hints at the fact that Macbeth was aided, or led to his violent ways, rather than singularly contriving an evil murder plan against the king. The traditional portrayal of the stage Scot would be that of stubborn, insistent, uncivilized, and unconcerned with duties or issues of loyalty. In the case of Macbeth, he was more or less guided into such characteristics as he was governed by his wife’s unrelenting desire for power in order to first summon up such murderous notions and ideas. The typical stage Scot would have possessed these qualities initially, without the need of any sort of encouragement. In conclusion, the character of Macbeth in Shakespeare’s play, Macbeth, as Alker and Nelson would argue, stand in contrast to the role of the typical Jacobian Scot that was predominately presented in Elizabethan plays. Though Macbeth ultimately possessed many of the characteristics that the traditional Jacobian Scot would possess, he also held many contradictory characteristics. Where Scots were typically portrayed as immoral and barbaric, lacking any sense of guilt and/or consideration for others, Macbeth is portrayed as a less-stubborn, remorseful character that is filled with anxiety and logical dualism over any sort of misdeed or wrong doing he considers. Therefore, although Macbeth may be read as a villainous and selfish character driven by greed and other characteristics thought to have been attributed to Scottishness, he can also be read as a regretful and conscious-stricken man whose inner-turmoil is the result of conflicting instincts of morality and of power.

Oman Cement Company

Oman Cement Company ( SAOG ) was formed in 1978. Rusayl Cement works was completed in 1983 with an one-year incorporate cement production capacity of 624,000 dozenss, of cement. In 1999 clinkering capacity expanded to a sum of 1.2 million dozenss per twelvemonth. The 2nd production line came on watercourse in mid 1998. Presently the company is working on spread outing the capacity of works signifier 1.26 MTS per twelvemonth to 1.70 MTS per twelvemonth by upgrading production line No. 1 and No. 2. The company installations are: 1- Computerized Fabrication Oman cement fabrication procedure is to the full computerized. This avoids major jeopardies in fabrication and needs less work force. 2- Central Laboratory The Quality Control is supported by cardinal research lab consisting of robotics, X-ray spectrometers, optical maser atom size analysers and computerized physical belongingss proving equipment. 3- Quality Management System and Environmental Management System oman cement Quality Management System is in conformity with the Quality Assurance Procedures of ISO 9001: 2000 enfranchisement. 4- Pollution Control. The Oman cement company produces many types of cement which are: 1- Ordinary Portland Cement: It is type I Portland cement. Its utilizations are strengthened concrete edifices, Bridgess and railroad constructions. The typical compound composings of this type are: 55 % ( C3S ) , 19 % ( C2S ) , 10 % ( C3A ) , 7 % ( C4AF ) , 2.8 % MgO, 2.9 % ( SO3 ) , 1.0 % Ignition loss, and 1.0 % free CaO. 2- Sulphate Resistant Cement: It is type V, is used where sulfate opposition is of import. Its typical compound composing is: 38 % ( C3S ) , 43 % ( C2S ) , 4 % ( C3A ) , 9 % ( C4AF ) , 1.9 % MgO, 1.8 % ( SO3 ) , 0.9 % Ignition loss, and 0.8 % free CaO. 3- Moderate sulfate resistant: It is type II cement. This type of cement can be used in constructions of considerable mass, such as big wharfs, heavy abutments, and heavy retaining walls. Its usage will cut down temperature rise particularly when the concrete is capable to hot conditions. Its typical compounds composing is: 51 % ( C3S ) , 24 % ( C2S ) , 6 % ( C3A ) , 11 % ( C4AF ) , 2.9 % MgO, 2.5 % ( SO3 ) , 0.8 % Ignition loss, and 1.0 % free CaO. 4- Oil Well Cement Oil good cement, used for oil Wellss grouting, normally made from Portland cement cinder or from blended hydraulic cements. It is used for cementing work in the boring of oil Wellss where they are capable to high temperatures and force per unit areas. Its typical compound composing is: MgO: 6.0 % SO3: 3.0 % Loss On Ignition: 3.0 % C3S: 48 % -65 % C3A: 3.0 % Insoluble Residue: 0.75 % C4AF+2C3A: 24 % Production methods: There are four phases to bring forth cement that Oman cement utilizing which are: 1- Preparation of the natural stuff at preies 2- Heating and chilling to bring forth cinder 3- Preparation of the cement 4- Cement wadding Procedure description: 1- Preparation stuff at preies The natural stuff contains of limestone ( 80 % of natural stuff ) , silica, aluminate and Fe ore. The preies located around the Oman cement works. At preies the natural stuffs are extracted with heavy equipments. Then the limestones are crushed with nomadic crushers connected with long conveyor belt to transport them to storage go throughing the car lab to analysis the samples with x-ray each two hours. After that the natural stuff are moved to reservoirs. Then they are moved with conveyer belt to the altogether factory to crunch the natural stuffs. Finally the crunching natural stuffs are moved to mixture reservoirs to acquire proper mixture before fed them to kiln. 2- Heating and chilling to bring forth cinder The natural stuffs are moved to impart, where heat exchange is occurred between these stuff and the raising hot gases from kiln, so the stuffs are separated from the gases. After that the stuff moved to calciner where the limestone is converted to calcium oxide, and so the calcined stuffs arefed to the kiln where the temperature about 1400 degree Celsius and so go forth from kiln to acquire cinder. Then the cinder leaves from kiln to air to cut down its temperature to 100 degree Celsiuss to be ready to be moved to cement factory. Kiln procedure 3- Preparation of cement The cinder that came out of the ice chest will be transported by the pail concatenation conveyer to the silo. The bag filter on the top of the silo is sized for the eating by the pail concatenation conveyer and thermic air enlargement in the storage. The cinder extracted from the silo is transported by belt conveyers to the cement proportioning. The gypsum is added to the cinder. Then the proportioned stuffs are conveyed via belt conveyer to cement crunching. Materials land by ball factory are transported centrifuge by pail lift. The harsh atoms separated return to ball factory for regrinding while the all right merchandise is collected by the bag filter behind the centrifuge and so conveyed to cement silo with an air slide and pail lift. Cement silos is used to hive away the cement. Cement factory 4-Cement wadding The cement from extraction systems under the cement silo is delivered to the buffer bin by air slide and the pail lift and vibrating screen, before being fed into each bagger. The bagged cement can be loaded straight or stored in depot temporarily. Machinery and Equipments: No. Name map 1 Limestone Crusher used in rock prey to oppress limestone 2 Clay crusher used in rock prey to oppress clay 3 Limestone Stacker Used to travel limestone to preblending reserve 4 Limestone reclaimer Used to take preblended mixture from preblending reserve 5 Coal and Fe ore Crusher Used to oppress linear stuffs 6 Coal and Fe ore Stacker Used to travel Fe ore to conveyor belt so to proportioning station 7 Coal & A ; Fe ore reclaimer Used for repossessing all linear stuffs and coal 8 Raw factory used for natural stuffs crunching and drying 9 Raw factory fan Used to set the factory recess temperature. 10 Preheater fan used to dry the natural stuffs 11 Preheater and precalciner Preheater used for preheating and partial decarbonation, and precalciner for calcination 12 Rotary kiln used to raise natural stuffs to a high temperature 13 Grate ice chest Used for slaking 14 Cement factory Used to crunch cement 15 Bag filter Used to roll up dust 16 Coal factory Used for coal drying 17 Bulk stevedore for truck Used to lade the majority 18 Cement bagger Used to pack cement merchandise Quality control system: The quality control section in the Oman cement company map is to supervise merchandise quality in every phase of production get downing with pull outing the limestone from the prey till the phase of cement Millss, by taking samples and analysis them. 1- The computing machine and x-ray analysis: The mechanization lab consists of automaton, x-ray spectrometers, optical maser atom size analyser and computerized physical belongingss. The samples will be taken by an automatic sampling station from a point between the altogether factory and homogenising silo and so transported manually to the cardinal car lab, where it will be semi-automatically prepared and sent to an X-Ray analyser. The consequences analyzed will be sent to a proportioning computing machine. The computing machine will cipher the ratio of natural stuffs and direct out the set value to constant feeder harmonizing to the chemical composings and natural repast faculty required. 2- Physical analysis: To prove the choiceness, soundness, puting clip, strength, specific gravitation, heat of hydration and loss on ignition of the cement to accomplish the American specifications demand. Care process: The section maps are: -Checking all machinery and equipments are work decently. -Scheduling and be aftering for preventative care, prognostic care. – Coordinating with all sections for day-to-day job. – Planning, organizing of preventative and breakdown activities for accomplishing high works handiness to run into production mark. The process that the Oman cement follows in instance of dislocation, preventative and shutdown care are: 1. Breakdown care In instance of any breakdown care in the production section, they give information sing the dislocation to the care section, and care workers are sent to the production works to repair machine failures. 2. Preventive care here, a squad of care workers is sent straight to the production workss to look into out whether there is any failure in the machinery or non. 3. Shutdown care When the works is shut down the employees in the production section sent a missive to the care section and consecutive stairss are taken by care section to work out the failures. The works closure occurs every 6 month in March and September. The procedure of operating and monitoring production lines and machines immediately, so they can watch the failure and harm of the machines and equipments to mend them or replace them. Technical direction The proficient direction duty is to oversee all the mechanical, electrical things and keep the assorted equipments and everything that related to maintenance process, and this direction divided in many subdivisions: a- The machine subdivision The duty of this subdivision is prepare exigency and planning agenda and make it to all the equipments and describe it to name the unusual failure and hole it. Inspect the machinery, cheque with drawings and specifications and rectification. It contacts with shop subdivision to supply the needed replacing parts and besides contacts with other subdivisions to keep the equipments at the workshop. At the workshop they fix the equipments in exigency conditions, look into the equipments if they work decently and routinely, takes care the equipments and aid to clean them. B ) The machine operation subdivision The duty of this subdivision manufacture the replacing parts, make an order outside the company to acquire new parts, lathe the machine parts the required the workshops. degree Celsius ) The immediate machine care subdivision The duty of this subdivision is to look into and repair the production lines. vitamin D ) The electrical subdivision The electricity section is responsible to mend and guarantee the continuance of the work of all electrical and electronic equipment and preciseness instruments on the production line and besides supervises contact with other subdivisions to that the electricity working decently.